Making Connections at an Artist's Reception or Gallery Event

One of the greatest barriers to making connections at an art event is not attending the event.  This might sound incredible obvious, but many artists often resist the opportunity to attend a gallery opening or artist's reception because they have the feeling that they don't need to "get out there" to sell their work.  Art lovers and new collectors can sometimes be intimidated by the whole art scene.

The art world can keep a gal or guy busy almost every single night of the week.  And while that might be a bit much (you do have to spend some time working after all) it's my feeling that attending some of these events will pay off if not in selling your work... at least meeting some wonderful new people and keeping abreast of happenings in the industry.  Besides it's a lot of fun.

There are a couple of reasons why people don't attend these events.  A fear of the unknown. A lack of confidence.  Laziness.  Lack of concern.

Let's take the last reason first.  Let me be very clear about this...If you are an artist it is your job to be concerned.  Not just about the work happening in your studio but in events happening in your world. Just because it's not your reception doesn't give a valid reason for maintaining a low profile and not lending support to other artists and galleries. Want a lot of people at your next opening? Then go out and meet some nice people and show your support.  Attend the events to experience the new treads in art.  What did you like about the opening? Dislike about it? What aspects of that event can you apply to your own event?

"I've worked hard in my studio all day. I'm too tired to attend tonight's reception."  Get over it.  Get off the couch. There are many great publications, including the local newspapers, that list weekly or monthly events.  For starters, pick two events a month that really interest you.  Schedule them in your calendar and get excited about attending. Just like any other appointment or obligation, keep that calendar date and attend.  It's a date with yourself.  It's an evening to dress up, have some wine (just a little...we're not getting drunk at these events mind you) and view some great art.  After awhile I bet you'll find that just these two nights a month isn't enough. Soon you'll be making contacts and looking forward to seeing these same people again next week. If you are feeling a bit scared or unsure about attending alone at first, ask a friend to go with you.

A lack of confidence or a fear of the unknown can cause us to really procrastinate.  This is a human response and it might take some courage to take those first steps to familiarizing yourself with the social scene.  But realize this...while these events are indeed professional, they are also social.  There is no test at the end of the evening.  You only need to be yourself and bring along your love of art.  If you are afraid of saying something wrong or appearing foolish, just say hello, be friendly and listen a lot.  Asking people their opinions and be an active listener.

You'll notice that this post talks and refers often to "friends."  And really making connections is simply about making friends.  No pressure, no stress...these events are usually after work and people are relaxed and open.  Remember, first off...People do business with people they like.  People support and help people they like.  Be friendly, be yourself, wear a smile and you'll do great and be on your way to a richer happier artistic life.