When I was at the airport during Christmas holiday, I went into the bookstore to pick up something to read for the flight. Being that I'm usually heading into or out of jet lag, I certainly didn't want something too loftly so I opted for a little black book entitled (of all things) Little Black Book of Connections, by Jeffrey Gitomer, 65 Assets for Networking Your Way to Rich Relationships. An easy and fun read yet full of great tips and reminders.
In the art industry we could go to a gallery opening or artist reception every night of the week...sometimes even 2 events a night if we wanted. It's important to attend these functions, and for those artists out there I certainly hope that you are taking advantage of these opportunities to network and market yourself. But sometimes it's also hard for some of us to screw up our courage and attend a gathering where we might not know anyone. Or perhaps you're thinking "I'm an artist not a social butterfly. I don't go to openings." Well please think again. It is extremely important to your career to be able to make connections and keep those connections. It's important for your career (and frankly a part of your job) to get yourself "out there!" Let's face it, there are times when you just have to get out of the studio and go meet with the people because it is the people who will be buying your work, and can help support you. Besides...it's alot of fun.
Gallery openings are one thing but what about the other avenues open to us for networking... dinner out, lectures, workshops, concerts, wine tastings, ball games, the golf course. Sometimes even just going out to the post office can be an opportunity to meet a new contact...you just never know.
Having rather enjoyed Gitomer's book, I thought I'd do a four part series of my own on making connections. These next couple of posts will focus on different ways for artists to make connections, feel good about making those connections and perhaps even make some friends for life in the process.